If you’ve ever wondered what to say when you’re trying to market your services, courses, memberships or digital products you’re not alone....
Not writing good copy is costing you money.
You need clients and no matter how many times you post on social media or how many emails you send, nobody's listening and nobody's buying.
You just want consistent leads and clients because the "feast-or-famine cycle" is all too real, as many of us service providers know.
You look at everyone else and they seem to have clients lined up, with a waitlist a mile long... but you don't want to come across as just another sleazy marketer.
The first thing you gotta do before you start marketing your business is to truly know and understand your audience so you can speak their language.
But there's another language you need too...
...the language of sales.
Without sounding scammy, you can mix these two languages and as a result, get more leads, clients, and sales.
Good marketing copy doesn't have to feel weird or inauthentic.
Inviting your audience to take your offers and services doesn't mean trying to force folks to buy something they don't want or need.
When used correctly, good copywriting is a tool for serving your community and providing them with value.
The good news is...
You don't need to sacrifice your integrity with the latest marketing tricks or hide your personality in a boring box..
When you're armed with Words that Convert you get the attention of your audience during sales conversations. Be it on the phone, on your social media platforms, in sales letters... doesn't matter, they'll work.
And you won't feel dirty like you need a shower after using them.
And the best part is...
You don't have to be a copywriting expert or marketing master to infuse your marketing with words that convert.
It doesn't matter if you're writing emails, sales pages or social media posts and ads...
The pre-headline is the straight to the point sentence that comes before the main headline on your landing page. It gives you the ability to go more in-depth with your subject line without compromising its length. Use these examples for your own landing pages, sales pages, emails and more. (Ex: Are you paying high dollar for __________ with little results?)
Headlines are the most important copywriting element. Use these headline examples as inspiration so you can grab your reader's attention in your sales copy. You have less than 8 seconds to get readers hooked! (Ex: __________Little Known Ways to _________)
The right word or phrase can help persuade your audience and motivate action. However, contrary to what some people say, every “emotion-provoking” word isn’t an effective power word or phrase. Use this list of 465 power words and phrases in your copy to help effectively lead your readers to take action. (Examples: #1 ________ recommended, all-star lineup, at last, ironclad)
If you want your target audience to read to the end of your content, develop the art of adding transition phrases to encourage readers to continue along the page. Use this list of 170 transition phrases to keep your audience reading. (Ex: Let me break this down for you…)
Potential clients really want to know how your service will benefit them and why they should buy. Listing the benefits gives clients a reason to buy. Use these examples of features and benefits to help you come up with your list. (Ex: ____ done for you (feature) = Save time, less work, more free time ( benefit))
When writing copy, stop and consider what emotions or circumstances would prompt your reader to take action. These motivating phrases will help move readers to buy or follow through with whatever action you are asking them to take... which is your ultimate goal, right? (Ex: For the next 72 hours only)
One of the most challenging things about selling services is determining what price to charge. Use this list to help you "validate" your prices with potential clients and remind readers how much their problem is costing them. (Ex: It’s a complete, done-for-you service. There’s no need to buy anything else.)
Effective calls to action include specific words and phrases that grab attention, evoke a strong emotion, create a sense of urgency, move readers to action, build trust, empower or inspire the reader, etc. Use these swipes as-is or customize them to clearly state the action you want clients to take. (Ex: Accept my exclusive invitation to _______.)
Closings and sign-offs can help you build trust and confidence with your readers, so you’ll want to leave them with something memorable. Use this list of closing sentences to help you connect and nurture your audience. (Ex: We’re here to help. The next step is all up to you.)
Studies show that, after your headline or subject line, the P.S. is the most-read part of your content. It contains your last persuasive offer to get clients to buy or act on your suggestion. Use these P.S. swipes to get you started and inspire variations that work best for your audience. (Ex: P.S. If you’re tired of ___, you have the power to ____ by clicking here.)
Customize these client acquisition email templates to fit your voice and audience. The templates include: Cold Email, Cold Email Follow Up, Event Follow Up, After Consultation Follow Up, Testimonial Request, Referrals Request, Repeat Work Invitation/Incentive, Offer for Retainer, After Referral Introduction, Client Onboarding.
Whether you're writing to a loyal, long-term client or a potential client, incorporating these strategies will help you convey your message, in just the right way to connect in a way that makes the receiver feel appreciated, valued and at ease.
Referrals help you build credibility and relationships with potential clients. Use this list to help you get referrals from current clients, colleagues, social media followers, etc. (Ex: Write a referral email* for clients to send to their friends, who are in need of a particular service you offer.) *sample email template included in this Ultimate Swipe File.
I love this Tamala! What a brilliant idea to put this together! I feel like my time and my money is saved already, seriously. Purchased it immediately!
I got it And I love it! I have already used many of the lines and letters! I am not that creative when it comes to writing letters so this has been so helpful to me! Tamala Huntley is very creative! Thank you!
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