This is Part 1 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School.
Nicole is a teacher, coach, and mentor who teaches women how to uncover their purpose, discover their passion, and recover from whatever is holding them back.
Part 1 of our project entailed building a Lead Generation Funnel to get new subscribers and sending traffic to that funnel with Facebook™ Ads.
PART 1: LEAD GENERATION SUCCESS
LEAD GENERATION FUNNEL
Sign Up Page
Thank You Page
Intro Offer Sales Page
FACEBOOK™ ADS CAMPAIGN
Ad Creative #1
Ad Creative #2
KEYS TO ADS CAMPAIGN SUCCESS
- The ad copy “pre-framed” the audience so that by the time they clicked through to the sign up page, they were already eager to just subscribe and get the freebie.
- I started with 3 different audiences and gradually increased the daily budget on the winners:
- Audience 1 was cold traffic based on targeted interests.
- Audience 2 was cold traffic based on a lookalike audience created from Nicole’s current email list.
- Audience 3 was warm traffic based on people who Liked and engaged with her Facebook™ Page, watched her videos and visited her website.
- I tested 2 different ad creatives (exact same ad copy) and eliminated the worst performer after a few days.
At the time of this case study, this campaign is still running and hasn't slowed down yet... it's still generating 50+ leads per day.
OTHER NOTABLE WINS
The total number of people reached for all campaigns was 128,538. This skyrocketed Nicole's visibility and engagement.
- Divine Purpose School Facebook™ Group increased by 337 members
- Divine Purpose School Facebook™ Page Likes increased by 626 directly attributed to ads w/ an additional 250+ just by engagement and inviting those who engaged with the ads to like the Page.
Working on this project was such fun and the results have been amazing.
I absolutely love helping my clients grow their businesses… they are willing to invest the time, energy and money necessary and the results speak for themselves.
Together we create digital assets that serve them long-term and give them a continuous return on their investment for years.
Tamala....you are the business! I have enjoyed working with you on every aspect of this project. Your creativity, passion, and love for what you do shows up in every detail of your work. Thank you for your patience and really walking me through the process of planning and implementation of marketing and bringing my vision to life. You simplified the entire process and fed me knowledge strategically (kind of like a momma bird:) . I can't wait for the next project!
Divine Purpose School