This is Part 2 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School.
Nicole is a teacher, coach, and mentor who teaches women how to uncover their purpose, discover their passion, and recover from whatever is holding them back.
Part 2 of our project entailed using a Facebook™ Ad campaign to get virtual booties in the webinar seats and slightly tweaking the Lead Generation Funnel from Part 1 to bump up the registrations.
PART 2: WEBINAR REGISTRATION SUCCESS
Sign Up Page
Thank You Page
FACEBOOK™ ADS CAMPAIGN
Ad Creative #1 (Long Copy)
Ad Creative #2 (Short Copy)
The short copy outperformed the long copy and after a few days I went with just the short copy version.
Nicole was very specific about the amount of money she wanted to invest in webinar ads so I set up the ads with that in mind, using a specific start and end date and set budget.
I left the campaign running all the way up until the webinar started to catch “day of” registrants.
SMALL CHANGES, BIG RESULTS
Once we started the webinar ads, I updated the lead magnet thank you page to include a “Step 3” (see below), which was to register for the webinar.
I also edited the lead magnet delivery/confirmation email to include the same.
Since the lead generation campaign was still running, this boosted the webinar registrations very well… about 50% of those who registered for the webinar had also subscribed to get the freebie.
Edited Freebie Sign Up Page
OTHER NOTABLE WINS
The total number of people reached for all campaigns was 128,538. This skyrocketed Nicole's visibility and engagement.
- Divine Purpose School Facebook™ Group increased by 337 members
- Divine Purpose School Facebook™ Page Likes increased by 626 directly attributed to ads w/ an additional 250+ just by engagement and inviting those who engaged with the ads to like the Page.
Working on this project was such fun and the results have been amazing.
I absolutely love helping my clients grow their businesses… they are willing to invest the time, energy and money necessary and the results speak for themselves.
Together we create digital assets that serve them long-term and give them a continuous return on their investment for years.
Tamala....you are the business! I have enjoyed working with you on every aspect of this project. Your creativity, passion, and love for what you do shows up in every detail of your work. Thank you for your patience and really walking me through the process of planning and implementation of marketing and bringing my vision to life. You simplified the entire process and fed me knowledge strategically (kind of like a momma bird:) . I can't wait for the next project!
Divine Purpose School